Pediatric Dietitian

Catrina Gray was setting up a private practice in pediatric dietetics. This offered the interesting challenge of presenting the practice as fun and kid friendly, but also professional as many of the health issues dealt with are quite serious. The brand system developed emphasized the idea of change and growth through amorphous shapes and a large suite of patterns. Each pattern represents different aspects of the business. The system is very dynamic as a large volume of information and documents needed to be produced.