Client: The Everleigh
The Everleigh is fast becoming a Melbourne institution. The bar aims to return us to a golden era of cocktails, luxury and quality. The bartenders wear ties, the bar is marble, the ice hand-picked, the seats leather. The brand developed plays into this old world charm using a distinctly 1900's style, with a flight of whimsy and decadence. Where possible I used productions techniques of the time such as letterpress for the business cards and gold gilding for the front door, reinforcing the total brand experience.
Hero image courtesy of The Everleigh, photographed by Richard Whitbread