Client: ABC Radio - Canberra
ABC Radio Canberra created a new radio segment called Feast - a celebration of local food and produce. They encouraged listeners to share their favourite recipes and local tips. The brand I created around this had to align with the ABC brand whilst reflecting the values of the show.
A casual and deliberately simplistic illustration style created an unpretentious and quirky visual language. This was representative of the informal, grass-roots approach of the show, fun, flawed and local. The campaign and resulting collection of local information was bountiful and the show so popular that it evolved into a seasonal produce recipe book. I was asked to work with the publishers to design the cover, features pages and document template. Being a lover of books and food this was a real privilege.
Created for Raft Studio.