Hello

Hey there.

With over 15 years of experience in graphic design and creative leadership, I’m a Graphic Design Lead who has led teams, mentored talent, and executed design solutions that not only look great but also deliver on brand goals. In my previous role as a Creative Services Manager, I was hands-on in driving projects from concept to completion, always balancing strategy with creative execution. I thrive in high-volume, fast-paced environments where deadlines are tight, and the pressure is on.

Brand design is at the core of my expertise and what I’m most passionate about. I've had the pleasure of helping shape and evolve iconic national brands like Bank of Queensland, ME Bank, and Virgin Money. From building strong brand identities to rolling out comprehensive design systems, I’ve worked across every touchpoint—retail environments, events, websites, apps, and more. I’m deeply committed to ensuring brand consistency and authenticity, while also adapting each design to its specific audience and context.

Collaborating with marketing teams has always been a big part of my process. I’ve contributed to both above-the-line and below-the-line campaigns, executing integrated strategies across digital, print, out-of-home, and experiential channels. My focus is on creating impactful designs that drive brand awareness and customer retention, while keeping the overall experience seamless and engaging.

I’m excited to dive into my next opportunity, where I can continue pushing creative boundaries, collaborating with awesome people, and making a real impact with a fresh challenge!

Frances Gray

I had the pleasure of working with Frances at ME Bank and BOQ Group over 5+ years. As both a Creative Brand Designer and Creative Services Manager, Frances consistently delivered exceptional work, demonstrating a keen eye for detail and a deep understanding of her clients needs. What truly sets Frances apart is her can-do attitude. No challenge was ever too big, and her ability to think strategically while executing flawlessly made her an invaluable asset to our team. Any team would be lucky to have Frances on board, and I highly recommend her to anyone looking for a skilled and passionate creative professional.
- Imogen Thorn, Senior Director, Client Marketing at Visa (Client)

Frances is just truly amazing. Always understood the brief I had and what our business needed. I loved how calm she always was, but still managed to safe guard the brand and also the team ensuring they were protected. You would be mad if you don’t hire her.
- Cameron Nichols, Workplace Experience, Transformation, Change and Communication at BOQ (Client)

Frances is an exceptional designer and creative leader who excels at transforming complex briefs into disruptive creative that resonates with target audiences. During her time at ME and BOQ Group, I had the privilege of collaborating with her on numerous projects. Her ability to balance innovative design with brand and marketing strategy consistently elevated our activity and presence in the market.
What truly sets Frances apart is her collaborative spirit, leadership, and stakeholder communication. She engages stakeholders throughout the creative process with clarity, purpose, and assurance, ensuring alignment and confidence every step of the way. With a keen eye for detail, Frances consistently finds opportunities to push creative boundaries and advance our brands. Her passion for design and commitment to meaningful, impactful work were evident in every project we worked on together. Frances’ unique combination of creativity, leadership and exceptional stakeholder communication makes her an invaluable asset to any team.
- Hannah Butterworth, Brand Management, Marketing and Relationships at BOQ (Client)

I had the pleasure of working with Frances as we built out the internal agency capability at ME Bank. Recognising her ability to expertly prioritise and manage a large workload, she was promoted from Senior Designer to Creative Services Manager. In that role, Frances quietly supported all around her to do their best as she skilfully directed work delivery from brief to execution and managed stakeholders with a smile. Frances is a beautiful designer, a wonderful human and I’d work with her again in a heartbeat!
- Leanne Boyd, Brand lead at Energy Australia (Manager)

I 110% recommend working with Frances. She has a seriously skilled eye for crafting and critiquing creative concepts. She leads with kindness, calmness and pragmatism, always knowing when and how to provide support, seek collaboration, and inspire personal development. And given the opportunity, she can tetris a clunky system or process until it’s smoother than Lionel Richie!
- Francis VanBeek, Design specialist at Belong (Direct report)

I absolutely loved working with Frances. She’s that rare combination of an incredibly talented designer and a natural leader—equally skilled in craft and collaboration. Frances has an incredible eye for detail and a way of making everything she touches better. Beyond her design expertise, she’s a fantastic communicator, bringing stakeholders along the journey and ensuring teams stay aligned. Whether she’s building brands or mentoring designers, she approaches it all with thoughtfulness and skill, making her an invaluable asset to any team. I’d jump at the chance to work with her again!
- Emma Young-Wright, Freelance UX designer (Direct report)

Frances is a fantastic designer and leader. Her eye for detail is second to none. She is constantly pushing quality bar to new heights and empowers everyone to get there too. I’m extremely thankful to have crossed paths with her and feel an immense amount of growth and confidence in my ability as a designer from our time working together. She was key driver of our high performing team both in terms of craft and process as the brands and briefs we serviced quadrupled. 11/10 would work with again.
- Jesse Birthisel, Digital designer at Canva (Direct report)

I had the immense pleasure of working with Frances for almost seven years at ME and BOQ. Frances’ work ethic, incredible design eye and devotion to the culture all made her an invaluable asset to the team, but that was only the start of the journey. Over seven years I watched Frances continue to wear more hats, making each one look easier than the last.
Her invested and nurturing management style fostered a team of very high performing and very happy designers, she collaborated effortlessly with stakeholders from all over the business for better work with better results, built brands with her bare hands, always applied a strategic lens and bigger picture thinking and still found time to show us how it’s done on the design tools. Frances is an utter delight to work with and her extensive skillset will make her an absolute weapon in any environment. With any luck, we will share another seven years somewhere else one day!
- Ed Pitts, Content producer lead at Aware Super (Team member)

I had the pleasure of working alongside Frances for three years at BOQ Group. During that time I witnessed her incredible work ethic, attention to detail and thoughtful design skills – all of which made her a highly valued member of the team. She proactively took on the tough tasks that were often overlooked, but ultimately improved the efficiency of the department and the quality of the work that went out the door. She wrangled multiple stakeholders, streamlined complex processes, created best-practice approaches to design systems and consistently produced some of the most beautiful work to come from the agency. She managed her team with compassion and careful guidance – and they loved her for it. Once you get the opportunity to spend a few minutes with her, you’ll also discover what a thoroughly lovely human she is… and ultimately that’s why you’ll want to hire her.
- Mick Bakos, Creative director at BOQ (Team member)