The Inside Job

I had the amazing opportunity to help build The Inside Job, ME Bank’s in-house creative agency, from the ground up. It was all about lifting the game—better quality, sharper creativity, faster turnaround, and smarter spend. What started as a small but mighty team became a creative powerhouse. When ME was acquired by Bank of Queensland, they loved what we were doing so much they kept us on—and we grew to take on design and brand work for six brands, including BOQ, Virgin Money, and ME Bank.

I joined as a Senior Designer, but as the studio evolved, so did my role. I stepped into leadership positions like Creative Services Manager and Brand Design Lead, helping shape the team structure, lead hiring, and guide an incredible crew of designers. I’m super proud to have led the design direction across everything—from websites and apps to events, internal branding, and big campaign rollouts. I also teamed up with our advertising creatives to bring bold, effective ATL and BTL campaigns to life. It’s been a wild, rewarding ride—and some of the most fun I’ve had in my career.

Here's a snap shot of what our team has worked on.