Big Adventures

The MS Readathon has been suffering a decline in the number of children that commit to fundraising, retention across the month-long event being the biggest factor. This potential solution seeks to reverse this with the introduction of an online game component called Big Adventures. This would be based on books read, with higher levels available the more you read. This would be launched a fortnight before the readathon with a pop-up adventure playground.

The branding and visual language around Big Adventures explores children's ability to see the fantastic in the mundane, with everyday objects re-purposed for flights of fantasy. A celebration of imagination fed through reading.