Bank of Queensland

This brand refresh draws on the brand proposition ‘The human kind of Bank’. Inspired by the warmth and vibrancy of Queensland itself—its sun-drenched landscapes, laid-back lifestyle, and friendly, welcoming people—and the personable approach to banking that Bank of Queensland takes.

Brightening and modernising the old brand to bring in more personality and vibrancy, this fresh approach celebrates people, colour and movement. The style is stripped back to convey the simplicity of the services and ensure accessibility. The style guide is a comprehensive guide to the new look and feel.