Botanic Ridge

Botanic Ridge, in the south-east of Melbourne, had been established some years previously. The brand had been over-worked and was no longer effectively drawing in an audience. They required a brand refresh and accompanying campaign to revitalise interest in the area. The new branding focused on the pleasures of the outdoor lifestyle Botanic Ridge offered. Fresh colours, clean type and site based imagery of families enjoying the space featured in the campaign. The result was an up-turn in interest and sales.

Created for Raft Studio.