BOQ Local area marketing

I designed a suite of over 200 local area marketing assets for Bank of Queensland, available for download and personalization by franchise operators via a portal. This was the first project developed under the refreshed brand style I created and served as a key test for the new direction. Moving away from the old, conservative corporate style, the new suite incorporates fun imagery, vibrant colors, and a friendly, conversational tone. The updated look has been met with strong enthusiasm and success, empowering franchise operators to connect with customers more effectively.